Tenure: 1987 - 2000; 2008 - Present
Company growth: 5
Corporate legacy: 9
Personal reputation: 8
Inspired by the European way of life, Schultz brought America into coffeehouses. He also created a culture where people would pay $2 for a cup of brewed coffee. Since founding Il Giornale, which acquired Starbucks a few years later, he grew the company by focusing on the "experiential" aspect of visiting a coffeehouse.
He stepped down from his CEO post in the 2000; though he oversaw global strategy as chairman, he was dissatisfied with the way the company was being run, and sent an urgent message in 2007 to then-CEO Jim Donald, telling him the company was in dire straits because it had expanded too quickly.
In January 2008, he again took the reigns of the company, and led one of the most successful turnarounds in corporate history during a recession. Today, Starbucks has more than $10 billion in annual revenue.
9 Larry Ellion,Oracle
Company growth: 5
Corporate legacy: 9
Personal reputation: 8
Inspired by the European way of life, Schultz brought America into coffeehouses. He also created a culture where people would pay $2 for a cup of brewed coffee. Since founding Il Giornale, which acquired Starbucks a few years later, he grew the company by focusing on the "experiential" aspect of visiting a coffeehouse.
He stepped down from his CEO post in the 2000; though he oversaw global strategy as chairman, he was dissatisfied with the way the company was being run, and sent an urgent message in 2007 to then-CEO Jim Donald, telling him the company was in dire straits because it had expanded too quickly.
In January 2008, he again took the reigns of the company, and led one of the most successful turnarounds in corporate history during a recession. Today, Starbucks has more than $10 billion in annual revenue.
9 Larry Ellion,Oracle
Tenure: 1977 - Present
Company growth: 9
Corporate legacy: 7
Personal reputation: 6
Ellison co-founded enterprise software company Oracle in 1977 and built the company in the face of heavy competitive pressure.
IBM was the database industry leader, but it stuttered in entering the mid-range market, opening the door for Oracle, Informix and Sybase. After a lengthy battle between the three companies, Oracle came out on top after Sybase tailed off and IBM absorbed Informix in 2000.
Since then, Oracle has been at the top of the industry, and Ellison has flexed his financial might with dozens of major – of which many were successful – acquisitions, headlined by Sun Microsystems, BEA Systems, Hyperion, Siebel Systems and PeopleSoft.
8 Mark Zuckerberg,Facebook
Company growth: 9
Corporate legacy: 7
Personal reputation: 6
Ellison co-founded enterprise software company Oracle in 1977 and built the company in the face of heavy competitive pressure.
IBM was the database industry leader, but it stuttered in entering the mid-range market, opening the door for Oracle, Informix and Sybase. After a lengthy battle between the three companies, Oracle came out on top after Sybase tailed off and IBM absorbed Informix in 2000.
Since then, Oracle has been at the top of the industry, and Ellison has flexed his financial might with dozens of major – of which many were successful – acquisitions, headlined by Sun Microsystems, BEA Systems, Hyperion, Siebel Systems and PeopleSoft.
8 Mark Zuckerberg,Facebook
Tenure: 2004 - Present
Company growth: 8
Corporate legacy: 10
Personal reputation: 5
It only took four years from when Zuckerberg devised the social network in his Harvard dorm room in 2004 to become the world's youngest billionaire. He has since changed the way that we interact with one another, and was named Time's "Person of the Year" last December. The next month, Goldman Sachs valued Facebook at $50 billion -- which makes any previous takeover attempts look almost laughable.
There was MTV, Yahoo and Microsoft. Terry Semel, the former Yahoo CEO who offered Zuckerberg $1 billion in 2006, famously said: “I’d never met anyone -- forget his age, twenty-two then or twenty-six now -- I’d never met anyone who would walk away from a billion dollars. But he said, ‘It’s not about the price. This is my baby, and I want to keep running it, I want to keep growing it.’ I couldn’t believe it.”
So far, Zuckerberg has also won the major legal battles leveraged against Facebook. And Larry Page and Sergey Brin recently acknowledged Facebook's power with the launch of Google+.
He's gained great fame, but The Social Network didn't improve his personal reputation
7 Steve Schwarzman, Blackstone Group
Company growth: 8
Corporate legacy: 10
Personal reputation: 5
It only took four years from when Zuckerberg devised the social network in his Harvard dorm room in 2004 to become the world's youngest billionaire. He has since changed the way that we interact with one another, and was named Time's "Person of the Year" last December. The next month, Goldman Sachs valued Facebook at $50 billion -- which makes any previous takeover attempts look almost laughable.
There was MTV, Yahoo and Microsoft. Terry Semel, the former Yahoo CEO who offered Zuckerberg $1 billion in 2006, famously said: “I’d never met anyone -- forget his age, twenty-two then or twenty-six now -- I’d never met anyone who would walk away from a billion dollars. But he said, ‘It’s not about the price. This is my baby, and I want to keep running it, I want to keep growing it.’ I couldn’t believe it.”
So far, Zuckerberg has also won the major legal battles leveraged against Facebook. And Larry Page and Sergey Brin recently acknowledged Facebook's power with the launch of Google+.
He's gained great fame, but The Social Network didn't improve his personal reputation
7 Steve Schwarzman, Blackstone Group
Tenure: 1985 - Present
Company growth: 8
Corporate legacy: 9
Personal reputation: 6
Schwarzman was one of the early players in private equity. With only an initial $400,000, he and his co-founder sought to compete against major industry players Salomon Brothers, Goldman Sachs and Morgan Stanley. With a number of global acquisitions, Blackstone established itself during the era of the leveraged buyout.
But the company gained fame in the mid-2000s, when it acquired popular brands like Hilton Hotels. In 2007, Schwarzman was named the "New King of Wall Street" when Blackstone IPO'd.
As of December 2010, the company is managing $128 billion.
Company growth: 8
Corporate legacy: 9
Personal reputation: 6
Schwarzman was one of the early players in private equity. With only an initial $400,000, he and his co-founder sought to compete against major industry players Salomon Brothers, Goldman Sachs and Morgan Stanley. With a number of global acquisitions, Blackstone established itself during the era of the leveraged buyout.
But the company gained fame in the mid-2000s, when it acquired popular brands like Hilton Hotels. In 2007, Schwarzman was named the "New King of Wall Street" when Blackstone IPO'd.
As of December 2010, the company is managing $128 billion.
6 John Chambers, Cisco
Tenure: 1995 - Present
Company growth: 8
Corporate legacy: 7
Personal reputation: 9
Chambers joined Cisco as an executive in 1991 and was promoted to CEO in 1995, growing the company exponentially during his tenure.
He began a growth strategy immediately, buying up nearly a dozen companies within the first year. Over the next decade, Chambers would spearhead numerous multi-billion dollar acquisitions, including the purchases of Cerent and Linksys.
Now Cisco is the one of the largest technology corporations in the world, with a market cap of $87 billion and annual revenues hitting $40 billion, but the company is planning 4,000-5,000 in layoffs in the coming year due to lower than expected profits.
Company growth: 8
Corporate legacy: 7
Personal reputation: 9
Chambers joined Cisco as an executive in 1991 and was promoted to CEO in 1995, growing the company exponentially during his tenure.
He began a growth strategy immediately, buying up nearly a dozen companies within the first year. Over the next decade, Chambers would spearhead numerous multi-billion dollar acquisitions, including the purchases of Cerent and Linksys.
Now Cisco is the one of the largest technology corporations in the world, with a market cap of $87 billion and annual revenues hitting $40 billion, but the company is planning 4,000-5,000 in layoffs in the coming year due to lower than expected profits.
5 Jamie Dimon, JP Morgan
Tenure: 2004 - Present
Company growth: 8
Corporate legacy: 8
Personal reputation: 8
Dimon has been called America's least-hated banker.
During the recession, JP Morgan fared much better than the rest of its peers on Wall Street. While the bank was forced to accept TARP funds, it was the first to repay them. This was after Dimon orchestrated the firesale of Bear Stearns to JP Morgan in March 2008.
Dimon's deft maneuvering during the economic crisis earned him the respect of President Barack Obama and ear of Treasury Secretary Timothy Geithner. In 2008, Obama said:
"You know, keep in mind, though there are a lot of banks that are actually pretty well managed, JPMorgan being a good example, Jamie Dimon, the CEO there, I don't think should be punished for doing a pretty good job managing an enormous portfolio."
In 2010, the company racked up $102 billion in revenue.
Company growth: 8
Corporate legacy: 8
Personal reputation: 8
Dimon has been called America's least-hated banker.
During the recession, JP Morgan fared much better than the rest of its peers on Wall Street. While the bank was forced to accept TARP funds, it was the first to repay them. This was after Dimon orchestrated the firesale of Bear Stearns to JP Morgan in March 2008.
Dimon's deft maneuvering during the economic crisis earned him the respect of President Barack Obama and ear of Treasury Secretary Timothy Geithner. In 2008, Obama said:
"You know, keep in mind, though there are a lot of banks that are actually pretty well managed, JPMorgan being a good example, Jamie Dimon, the CEO there, I don't think should be punished for doing a pretty good job managing an enormous portfolio."
In 2010, the company racked up $102 billion in revenue.
4 Jeff Bezos, Amazon
Tenure: 1994 - Present
Company growth: 8
Corporate legacy: 10
Personal reputation: 7
Bezos founded Amazon.com as an online bookstore in 1994, and has since become one of the most successful dot-com entrepreneur billionaires ever.
His greatest accomplishment is developing Amazon’s incredibly efficient business model, adapting the initial non-brick-and-mortar bookstore concept to all goods. He started by diversifying to CDs, DVDs, software and computer games, but soon expanded to sell pretty much everything.
He has made some big acquisitions throughout the years too including Zappos, IMDb, Alexa Internet and Audible.com.
Amazon.com now has a $96 billion market cap and is the biggest online retailer in the world.
Company growth: 8
Corporate legacy: 10
Personal reputation: 7
Bezos founded Amazon.com as an online bookstore in 1994, and has since become one of the most successful dot-com entrepreneur billionaires ever.
His greatest accomplishment is developing Amazon’s incredibly efficient business model, adapting the initial non-brick-and-mortar bookstore concept to all goods. He started by diversifying to CDs, DVDs, software and computer games, but soon expanded to sell pretty much everything.
He has made some big acquisitions throughout the years too including Zappos, IMDb, Alexa Internet and Audible.com.
Amazon.com now has a $96 billion market cap and is the biggest online retailer in the world.
3 Bill Gates, Microsoft
Tenure: 1975 - 2000
Company growth: 10
Corporate legacy: 10
Personal reputation: 6
Gates co-founded Microsoft in the mid-1970s and was the key influence in its growth into becoming the biggest tech firm in the world.
Oft-criticized for his vigorously defensive -- even combative -- management style, he kept tight control of the company’s product strategy throughout his tenure and aggressively expanded its portfolio. Several product lines developed under Gates proved incredibly important for Microsoft, including Microsoft Windows and Office.
Gates stepped down from his CEO role in 2000 and the rest of his day-to-day roles in 2006 to devote more time to his charity, the Bill & Melinda Gates Foundation
Company growth: 10
Corporate legacy: 10
Personal reputation: 6
Gates co-founded Microsoft in the mid-1970s and was the key influence in its growth into becoming the biggest tech firm in the world.
Oft-criticized for his vigorously defensive -- even combative -- management style, he kept tight control of the company’s product strategy throughout his tenure and aggressively expanded its portfolio. Several product lines developed under Gates proved incredibly important for Microsoft, including Microsoft Windows and Office.
Gates stepped down from his CEO role in 2000 and the rest of his day-to-day roles in 2006 to devote more time to his charity, the Bill & Melinda Gates Foundation
2 Jack Welch, GE
Tenure: 1981 - 2001
Company growth: 9
Corporate legacy: 8
Personal reputation: 9
Welch's management style is legendary. He earned the nickname "Neutron Jack" for streamlining GE in the 1980s. His philosophy has always been that a company should either be #1 or #2 in an industry, or get out.
He worked his way up the ranks, first joining GE in 1960 as a junior chemical engineer. During his 20 years with the company, he turned GE from a $14 billion manufacturer to a more than $410 billion conglomerate, making it the most valuable and largest company in the world. One of his biggest acquisitions was RCA, primarily for NBC.
In 1999, Fortune named him "Manager of the Century." He created a shift change in American business practices, putting shareholders first, and laying off thousands of GE employees in order to deliver.
“The main social responsibility for a company is to win,” he recently told Fortune
Company growth: 9
Corporate legacy: 8
Personal reputation: 9
Welch's management style is legendary. He earned the nickname "Neutron Jack" for streamlining GE in the 1980s. His philosophy has always been that a company should either be #1 or #2 in an industry, or get out.
He worked his way up the ranks, first joining GE in 1960 as a junior chemical engineer. During his 20 years with the company, he turned GE from a $14 billion manufacturer to a more than $410 billion conglomerate, making it the most valuable and largest company in the world. One of his biggest acquisitions was RCA, primarily for NBC.
In 1999, Fortune named him "Manager of the Century." He created a shift change in American business practices, putting shareholders first, and laying off thousands of GE employees in order to deliver.
“The main social responsibility for a company is to win,” he recently told Fortune
1 Steve Jobs, Apple
Tenure: 1976 - 1985; 1996 - Present
Company growth: 10
Corporate legacy: 10
Personal reputation: 7
Jobs co-founded Apple in 1976, but the original team turned to outsiders to run the company in its early stages of growth.
He introduced the Macintosh at the now-legendary annual shareholders meeting in 1984, changing the landscape of the personal computer industry and vaulting Apple into the forefront, but would leave the company a year later due to internal strife.
Jobs then founded his own company called NeXT Computer, and bought part of LucasFilm’s graphics division -- which became Pixar -- before going back to run Apple in 1996.
In the next decade-and-a-half, Jobs would introduce huge hits like the iMac, iPod, iTunes, iPhone and iPad.
Apple has now grown into a $326 billion market cap tech behemoth with Jobs at the helm, though he has recently taken leave for medical reasons
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Company growth: 10
Corporate legacy: 10
Personal reputation: 7
Jobs co-founded Apple in 1976, but the original team turned to outsiders to run the company in its early stages of growth.
He introduced the Macintosh at the now-legendary annual shareholders meeting in 1984, changing the landscape of the personal computer industry and vaulting Apple into the forefront, but would leave the company a year later due to internal strife.
Jobs then founded his own company called NeXT Computer, and bought part of LucasFilm’s graphics division -- which became Pixar -- before going back to run Apple in 1996.
In the next decade-and-a-half, Jobs would introduce huge hits like the iMac, iPod, iTunes, iPhone and iPad.
Apple has now grown into a $326 billion market cap tech behemoth with Jobs at the helm, though he has recently taken leave for medical reasons
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